Objective research and reviews to aid investing decisions
Are there systematic errors in market expectations about the future volatilities of individual stock prices? If so, what reliable strategy could a trader use to exploit these errors? In their August 2006 paper entitled "Option Returns and the Cross-Sectional Predictability of Implied Volatility", Amit Goyal and Alessio Saretto examine the complete range of implied stock price volatilities for all U.S. equity options to devise an volatility forecasting model more efficient than that inherent in the market. They then test the model's ability (out of sample) to identify outperforming options trading strategies that exploit this market inefficiency. Using daily data for all U.S. equity options over the period January 1996 to May 2005, they conclude that:
The following chart, constructed from data in the paper, depicts average monthly returns and Sharpe ratios for the straddle strategy described above and for similar strategies using either calls only or puts only. All three strategies are long (short) at-the-money, one-month-to-maturity options for stocks with the largest expected positive (negative) changes in implied volatility. Returns assume an average of the bid and ask quotes as a beginning price and the expiration payoff of the option (based on the stock price at expiration and the strike price) as the ending price. The chart shows that call options produce the largest raw returns, but straddles offer fairly large raw returns with a much smaller standard deviation and hence a larger Sharpe Ratio.

In summary, a market inefficiency with respect to volatility expectations for individual stocks may provide a means to beat the market by using options to trade volatility.
See the CBOE Trading Tools for basic implied and historical (actual) volatility data.
Note that the above trading strategy requires access to and frequent processing of large datasets, and that it is a statistical approach that assumes many concurrent positions. Individual investors/traders may be able to apply the basic principles to define some simpler options trading guidelines -- for example, focusing on stocks for which implied volatilities are currently extraordinarily high or low compared to the past and likely to exhibit mean reversion.
For related research, see Blog Synthesis: Equity Options.