Blog - Investing Notes
January 9, 2008 - Investor Interests: 2007 Site Access Log Analysis
What categories of information are of broadest interest to readers of this web site, who might be characterized as fairly sophisticated investors and traders? Using a listing of the Top 50 most visited directories for all of 2007, we find that...
The following pie chart presents a top-level breakdown of 2007 site visits by content category. This breakdown excludes traffic to the home page and to administrative/tools sections. The breakdown is imperfect because there is some crossover of content across categories. For example, reviews of stock market gurus sometime appear in Blog - Investing Notes, but we assign this traffic to the "research/analysis" category. Moreover, some content did not exist for all of 2007. In general, this breakdown suggests that site visitors are:
Very interested in capabilities/methods of specific stock market experts with regard to anticipating financial markets behavior. (In fact, readers have suggested much of the content for this category.)
Very interested in regular summaries of quantitative research aimed at understanding and predicting financial markets behavior. The methodology of using only the Top 50 directories likely understates the use of this category.
Somewhat interested in the valuation framework offered by simple, largely conventional stock market models.
For a closer look at the top-level breakdown, we drill down within categories.
Guru Reviews
About one third of the visits in this category are to the main Guru Grades page, with nearly all the balance going to reviews for individual gurus in the following order (all within the Top 50 directories for 2007):
1. Ken Fisher Chronicles, with additional Top 50 interest in Ken Fisher on Market Analysis
2. Jim Cramer Deconstructed, with additional Top 50 interest in Jim Cramer Comments on Our Evaluations of His Advice and Cramer Offers You His Protection?
3. Bob Brinker's Market Timing
4. Louis Navellier: Calculating the Market's Moves
5. Mark Hulbert's Stock Newsletter Sentiment Index
6. Bill Fleckenstein: Apocalypse Soon
8. David Nassar: Is He Market-wise?
9. Steve Sarnoff's Advice at the "Options Hotline"
One additional Top 50 directory included in this category is the blog entry Gurus Explain Why They Were Wrong About the Stock Market, cited on the main Guru Grades page.
Research/Analysis
About two thirds of the visits in this category are to the main blog page, with most of the rest going to topical collections in the following order (all within the Top 50 directories for 2007):
1. Big Ideas for Investing/Trading
Only two specific research blog entries made the Top 50 directories: Does the CBOE Put-Call Ratio Really Work? and Enhancing the Value Premium Via P/E Analysis.
Models
About two thirds of the visits in this category are to Stock Market Status, which summarizes current bottom-line outputs of the Real Earnings Yield Model and the Reversion-to-Value Model. Both models are among the Top 50 directories, as are the Earnings Trends and Inflation Forecast inputs to the models.
Cartoons
About one third of the visits in this category are to the main cartoon directory, with five specific cartoons making the Top 50 directories for 2007 in the following order:
1. Feeling Pushed Around? Are Your $ in Jeopardy?
2. Training for the Investor/Trader Hurdles
3. Easy Trader
Trading Calendar
Most of the visits in this category are to the annual Trading Calendar, with December the only monthly calendar making the Top 50 directories for 2007.
Strategy Test
All of the visits in this category are to Strategy Test, which tracks the progress of a simple, multi-premium trading strategy. This page did not exist for all of 2007.
