Can fund managers, and thereby individual investors, reliably exploit academic research on equity factors? In his January 2025 paper entitled "Do Factor Strategies Beat the Market?", Edward McQuarrie reviews differences between the results of academic factor studies and fund manager/investor experience, with focus on the size effect (small stocks outperform) and the value premium (value stocks outperform). Based on decades of academic research and actual long-only funds, he concludes that:
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