Personal/Social Drivers of Individual Investor Asset Allocation
August 1, 2014 - Animal Spirits, Individual Investing
How strong is investor herding with respect to friends, family and co-workers? In their June 2014 paper entitled “Peer Effects, Personal Characteristics and Asset Allocation”, Annie Zhang, Ben Jacobsen and Ben Marshall examine the roles of personal characteristics (age, gender, wealth and tax rate), peer influence (household, neighbors and coworkers), and financial advice in individual investor asset class allocations and switching decisions. Their data are for individual holders of KiwiSaver accounts in New Zealand (similar to U.S. 401(k) accounts). Asset classes available to KiwiSavers via funds include cash, bonds, equity and real estate. Using KiwiSaver account data for over 40,000 individual investors spanning 28,000 households, 450 neighborhoods and 14,000 employers during July 2007 through June 2011, they find that: Keep Reading