Reference Price Adjustments for Winners and Losers
October 22, 2010 - Individual Investing
Do investors think differently about winning and losing positions? In their paper entitled “Why Do Investors Update Reference Prices Asymmetrically?”, Susan Grant, Ying Xie and Dilip Soman conduct four laboratory experiments to investigate differences in thought processes engaged by individual investors experiencing winning and losing investments. Using results of experiments involving 60-95 university students (mostly… Keep Reading