Full-service or Discount Broker?
February 10, 2025 - Individual Investing
Why do many retail investors stick with high-cost, full-service brokers? In their January 2025 paper entitled “Fee Awareness and Brokerage Choice”, Gregory Eaton, Steven Malliaris and Miguel Puertas survey a sample of retail customers of full-service brokers to answer this question. They assemble 399 survey participants via CloudResearch, requiring that each: lives in the U.S.;… Keep Reading