A Few Notes on The Halo Effect
June 24, 2008 - Fundamental Valuation, Sentiment Indicators
In his 2007 book, The Halo Effect …and Eight Other Business Delusions That Deceive Managers, Phil Rosenzweig argues for distinguishing carefully between sentiments (halos) derived principally from past bottom-line performance and fundamentals independent from that performance when assessing the excellence of companies and managers. Sentiments are essentially opinions expressed via “managers’ ex post facto recollections, company statements, and articles from the business press.” The distinction between sentimental and fundamental is important for investors/traders, as are his related conclusions about the value of experts and the inherent unpredictability of firm performance. Based on his review of prominent past studies of business excellence, he finds that: Keep Reading