Objective research and reviews to aid investing decisions
Are there ways that individual investors can systematically use options for individual stocks to enhance portfolio returns? In their September 2007 paper entitled "Firm Specific Option Risk and Implications for Asset Pricing", James Doran and Andy Fodor examine the benefits and costs of 12 basic strategies for augmenting an initial investment in a group of stocks with systematic investments in the associated options. Options positions are initially 75-90 days to expiration and held to maturity. For each strategy, the authors test sensitivity to the size and moneyness (at the money, in of the money and out of the money) of options investments. Using stock and option prices and associated firm fundamental data for the 213 companies over the period 1/96-7/06, they conclude that:
The following chart, taken from the paper, shows the cumulative dollar values of four value-weighted portfolios constructed from the entire sample of stocks, as follows:
Initial investment is $50,000 in stocks, and the monthly incremental investment during 1/96-7/06 is $5,000 in the either the stocks or associated options that are three months from expiration. There is a distinct advantage to selling puts and a roughly equal penalty to buying puts. Even during the very bullish 1996-1999 period, there is little benefit to holding call options. The portfolio augmented by a synthetic stock position beats the stock-only portfolio by a maximum of just 8% in early 2000, driven by the benefit of selling puts. After 2003, the synthetic augmentation strategy underperforms the short put strategy because of the drag of buying calls.

The next chart, also from the paper shows the cumulative dollar value of three value-weighted portfolios constructed from the entire sample of stocks, relative to the stock-only portfolio, as follows:
Initial investment is $50,000 in stocks, and the monthly incremental investment during 1/96-7/06 is 10% of the portfolio value in either stocks or associated options that are three months from expiration. Returns are adjusted for monthly investments such that the cumulative value represents only the return from the initial $50,000 investment. The figure demonstrates that, using constant option leverage, selling (buying) puts outperforms (underperforms) the stock-only portfolio. It also emphasizes that synthetic stock profitability is driven by selling puts. After 2001, the long call part of the synthetic position actually eliminates the profit from selling puts.

In summary, investors are willing to pay a premium to protect themselves from crashes in individual stocks. Systematically selling puts on individual stocks, with sufficient leverage, can enhance equity portfolio performance.
For diversification purposes, individual investors may prefer to capture the fear-of-crash premium via index put options rather than firm-specific puts.
For related research, see Blog Synthesis: Equity Options.