Objective research and reviews to aid investing decisions
In one of the financial markets alternate universes, anchored on the Fama-French three-factor model, the central explanatory theme is reward-for-risk. The three factors in this model are the market (equity) premium , the value premium and the size effect. Within this model, each factor presents to investors an opportunity to boost mean return in exchange for bearing more violent variation of return. The Carhart four-factor model adds a momentum effect as an additional risk factor. Should implied market volatility (the "investor fear gauge"), as measured by such variables as the CBOE Volatility Index (VIX) be a fifth risk factor? In their February 2007 paper entitled "Fear and the Fama-French Factors", Robert Durand, Dominic Lim and Kenton Zumwalt examine the case for adding investor expectations for overall market volatility (a "fear factor") to establish a five-factor model of equity market behavior. Using daily data for the period 2/93-12/03, they find that:
The following charts, taken from the paper, show the effects of a VIX shock on the other four factors (equity premium, value premium, size effect and momentum effect) over a period of a few days. The solid blue lines map the effects, with the dashed red lines bracketing a confidence interval of one standard error above and below. The charts show that an increase in VIX is associated with:

In summary, implied or expected volatility (VIX) should tentatively be viewed as a fifth factor in modeling stock returns because it affects them both directly in a multi-factor model and indirectly through the other risk factors.
Five is not enough? Critics of the reward-for-risk model might accuse it of becoming a Rube Goldberg contraption.
For related research, see Blog Synthesis: Volatility Effects.